Phil Heath Consulting

After over 40 years becoming Australia's and New Zealand's most experienced retail manager in the Harley-Davidson industry, I am opening my private consulting business to all motorcycle dealerships.

I have assisted over 20 Harley, BMW and Buell motorcycle dealerships, in three countries, with retailing, marketing, media, ordering, store design, merchandising, and staff-training. All of this is based on the training in which I have been qualified, trained by Harley-Davidson, BMW, and Mercury Marine. On top of that training, I've layered decades of on-hand, on-site, in-dealership experience.

In recent years I have also assisted Australian EV Motorcycle manufacturer Savic Motorcycles as they perfected their brand new design of Premium Electic Motorcyles, the Savic C-Series. I've been tapped for suggestions, and provided Media contributions as the Company prepares for eventual entry into the New Zealand motorcycle market.

With bases in Auckland and Brisbane - and no matter what motorcycle brand(s) you sell - I'll travel to your dealership, after-market store, Factory outlet, or direct-import store......and believe me, I can help your business.

For the past few years I have assisted Australian Electric Motorcycle manufacturer Savic Motorcycles as they perfected their brilliant C-Series Premium Electric Motorcycle. I’ve contributed a few suggestions, and have placed Media features in New Zealand as the Company prepares to launch the C-Series in NZ.

Keeping me always up-to-date in many areas of the motorcycle industry, is my role as a contributor and New Zealand representative for Heavy Duty Magazine. For over ten years I’ve been a regular contributor to Heavy Duty Mag, Australia and New Zealand’s number #1 V-Twin Motorcycle Magazine.

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Consulting Services

Retail Consultancy

When customers enter your store, do you know what they do? I do, and I can shape your displays to better fit this natural behaviour…to highlight what you want to show.

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Marketing and Media

I have been, and still am, a prolific conceptualist, creator, and writer of marketing, media, and advertising. I can create new and different content for your store.

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Staff Training

There are plenty of “sales process” training courses out there, and every few years the same stuff gets branded with a new and catchy acronym. But none of these has the mix of inputs, knowledge, and in-store experience that I can bring to your staff.

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Testimonials

"I immediately wanted to take advantage of Phil's experience and knowledge to benefit my then new H-D dealership in Perth, and I asked Phil to be a consultant for me. I asked that he assess all aspects of Perth H-D, recommend changes if necessary, write reports and action plans, and re-visit on a regular basis. Since then, Phil has spent several periods of a week each working in the dealership, training my staff, and speaking to my customers."

Oliver Dunkel, Owner and Dealer Principal

Perth Harley-Davidson and Southwest Harley-Davidson