Consulting Services
Retail consultancy
When customers enter your store, do you know what they do? Do you know whether they look to the right or the left? Do you know whether they then turn to the right or the left? I do, and I can shape your displays to better fit this natural behaviour…to highlight what you want to show.
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When a customer is looking for accessories on a wall display, or shuffling through clothing on a rack, do you know where their eyes are focusing, or why they’re adopting a particular stance? I do, and I can arrange your merchandise to match with this natural behaviour.
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In a more macro aspect, I can help you:
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re-design or re-set your showroom fixtures
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map your traffic-flow patterns
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order displays for maximum effectiveness
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From using and applying this knowledge, along with many, many other big-picture or small-detail aspects within your showroom, I can take your store towards the most important retail goal…”make it easy for your customers to shop”.
Behind the showroom’s gloss, I can also help with achieving greater sales from lesser stock levels, help with ways of clearing “dead” stock, and improve departmental profitability. Through better selling techniques, better ordering procedures (including ‘future-delivery’ items sometimes 18 months out), better size balance and gender balance, I can fine-tune your P&A, Rider Equipment, and Clothing departments.
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And I can teach and train your staff to maintain and continue these aspects.
Marketing and media consultancy
It's common knowledge that the current marketplace is one which is heavily reliant on getting your business in front of the right people, at the right time, in the right way. This is something I can help you with. I have been, and still am, a prolific conceptualist, creator, and writer of marketing, media, and advertising. See below for just some of the ways I can help your business deliver targeted, engaging content across a range of marketing mediums.
I can create new and different content for your store across:
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Dealership newsletters
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Customer emails
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Radio ads
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Facebook posts
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Magazine ads
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Dealership events
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Off-site displays
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Off-site events
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I've also written......
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Mainstream media features
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Motorcycle magazine regular columns
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Motorcycle magazine feature articles
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Lifestyle magazine feature articles
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Motorcycle magazine photo spreads
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Talk to me today about how I can help amplify your business to the right audience.
Staff training
There are plenty of “sales process” training courses out there, and every few years the same stuff gets branded with a new and catchy acronym, hoping you'll think it's all worth re-doing. But none of these has the mix of inputs, knowledge, and in-store experience that I can bring to your staff.
I’m a trained Trainer by Harley-Davidson Motor Company, and in addition I’ve undertaken significant training from BMW Motorrad, and been trained by Mercury Marine.
Across the top of all of this are my own decades of experience in many motorcycle showrooms…selling, managing, and training sales staff.
From all of this experience, I have selected the best aspects, found what works in a dealership showroom, and created my own Staff Training Program.
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And do you know what really works in a dealership showroom? Staff trained under my Training Program.